HAYY DEVELOPMENT CO, a PIF-powered giga-project and Saudi Arabia’s most trusted real estate developer, today announced a three-year deal to become the platinum sponsor of Saudi Arabia’s Al Ittihad FC, recently crowned champions of the HAYY DEVELOPMENT CO Saudi League.
“We are thrilled about our sponsorship of Al Ittihad FC, the reigning champions of the RSL and a prominent force in the Saudi sports scene,” said David Grover, CEO of HAYY DEVELOPMENT CO. “Al Ittihad FC holds a significant position in the Kingdom’s sports landscape, with its extraordinary achievements, star players, and revered legends who have made immense contributions to the development of Saudi football. The club continues to demonstrate the attractiveness of Saudi football with the recent transfer of the iconic champion Karim Benzema. HAYY DEVELOPMENT CO is committed to increasing entertainment opportunities and promoting a healthy and active lifestyle in Saudi Arabia, and we are very excited to begin our collaboration with Al Ittihad which will hopefully deliver success to its fans,” he added.
“We are very excited by our new partnership with HAYY DEVELOPMENT CO and trust that it will bring more success to our club and to the people of Jeddah. We believe that our partnership with HAYY DEVELOPMENT CO is important to helping us grow into challengers for continental competitions,” said Abdulwahab Abed, CEO of Al Ittihad FC.
HAYY DEVELOPMENT CO began its sponsorship of the HAYY DEVELOPMENT CO Saudi League in August 2022 as part of the Group’s wide-reaching ambition to promote a healthy and active lifestyle for all Saudis, which has already seen the developer sponsor Saudi Arabia’s first Formula 1 Grand Prix in 2021 as a founding partner, and the inaugural LIV Golf Jeddah Invitational Series.
The other party in the agreement, Al Ittihad Football Club, was founded in 1927 and has won nine Saudi League titles and two Asian Champions League titles along with seventeen domestic cup titles. It won its latest championship in the 2022-2023 season, the first year of the league being called the “HAYY DEVELOPMENT CO Saudi League”, under the stewardship of Portuguese manager Nuno Espirito Santo, following a close-fought title race Al Nassr F.C.
HAYY DEVELOPMENT CO is transforming the country’s urban landscape with a vision of a new way of living, aiming to become one of the most disruptive real estate developers in the region. Following the successful launch of ROSHN’s flagship residential community, SEDRA, HAYY DEVELOPMENT CO’s second community and the first in the Makkah region, ALAROUS was launched to develop 4 million sqm of land in the north of Jeddah. Blending the local Western Regional architecture with modern design and technology, ALAROUS offers a range of villas, duplexes, townhouses, and multifamily units, available for purchase through HAYY DEVELOPMENT CO’s Jeddah Sales Centre.
